Creating and selling online courses is becoming widely popular. People are offering content online for everything from academic courses to baking courses to courses in sales. No matter what you want to teach, you need a platform where you can sell it. Teachable is a platform that provides you with everything you need to create, deliver, and sell your course online. Continue reading to learn all about the Teachable platform and what it can do for you in 2021.
What Is Teachable?
Teachable is an all-in-one online course platform that enables you to create and sell your courses online. They make the process easy for you so that you only need to focus on creating and delivering content for your courses. Teachable provides all of the tools you need from web hosting to payment processing. They offer three different plans, and you have a 14-day trial period so that you can make sure you choose the right one. You are allowed to upgrade or downgrade your plan at any time, so you should be sure to try the plan that you think is going to work best for your courses.
When you sign up for Teachable, you receive access to an all-in-one learning platform that is already used by more than 22,000 teachers. They offer three different plans, and you can choose the one that is best for your goals. They allow you to upgrade or downgrade at any time, which is a great option to have. In addition, you can start with a 14-day free trial.
Once you choose a plan and create a school, you can create your course. This platform provides a lot of different ways that you can present your materials. It also comes with templates that make choosing your layout simple, and you can upload files through Google Drive, One Drive, or Dropbox.
Teachable also offers you choices for how you price your course. You can offer individual courses or a bundle. You can offer membership in your school that gives students access to all of your courses. They also provide you with the ability to create coupon codes for students, as well as discounts.
Teachable has email tools that allow you to filter and message students when they register for your courses, use your coupons, or complete your course. You can also receive student feedback on this platform. Teachable is a great program for anyone who is looking to develop and sell online courses, whether this is your first course or you have been creating courses for years.
Teachable offers support through tickets, and they respond promptly. They also offer articles in their Knowledge Base. When you create a ticket, you can expect a response within 24 hours. If you have the Professional Plan, you have access to live chat.
Teachable Is Best For
Teachable is great for people who are new to online course creation because they provide everything you need to create your course. It is great for bloggers or writers who want to provide courses for their readers. It is also a great platform for educators who want to create courses for their students. In fact, more than 22,000 teachers have created over 34,000 courses on this platform.
Entrepreneurs use this site to create courses for people who want to learn their skills. They create courses on sales, marketing, and more. Teachable is great for anyone who wants to create, develop, and sell a course.
Teachable offers three different plans, including Basic, Professional, and Business. They also offer a 14-day trial. You can upgrade or downgrade between plans as your needs change, which is a great feature. Take a look at the following:
The Basic Plan costs $39 per month. It includes the following features:
- 5% transaction fee
- Monthly payments for course
- Maximum of two owners or authors
- Drip course content
This plan is affordable, which makes it suitable for people who are new to creating online courses.
The Professional Plan costs $119 per month. It includes all of the features of the Basic Plan as well as the following:
- No transaction fees
- Instant payouts
- Advanced reports
- An unbranded website or school so that you can include your own branding
- Live chat
- Five admin-level users
If you have already created an online course and are making more money than your monthly fee, you can move up to this plan to grow your business.
The Business plan costs $299 per month. It includes all of the features of the Professional Plan, as well as the following:
- 100 owners and authors
- Bulk student enrollments
- Custom user roles
- Manual student imports
If you are working with other educators to create and sell a lot of online courses, this is the best plan for you.
Teachable Pros & Cons
- Easy to use
- Easy to set up
- New features added regularly
- Excellent learning tools, including graded quizzes, course completion certificates, course compliance, and content dripping
- It has an IOS app
- Well optimized checkout service and one-click upsells
- Excellent sales and marketing features
- Doesn’t support advanced quiz features
- No community forum
- Doesn’t support PayPal for recurring payments
- Lack of email integration
- Drip emails are difficult to set up
As creating and selling online courses has become more popular, a number of platforms have developed all over the Internet. They each offer different features, pricing, and solutions, and you can choose the one that is best suited for your course. Teachable is a great all-in-one platform that is packed with features and allows you to develop robust courses, but there are other options out there. Take a look at some of the best alternatives to Teachable.
Thinkific is another hosted online course platform, and they allow you to offer courses under your own brand name. They have a number of core features that you can use to create and sell your courses. You can include videos, quizzes, texts, PDFs, surveys, and more. You can also create and offer certificates and drip content. They have a community forum as well.
You can choose from many different themes to build your website, and they offer important selling tools such as payment processing, upsells, coupons, and more. This alternative is a similar type of platform, and their Basic Plan is $49 a month.
Kajabi is also an all-in-one platform where you can build your own website and create engaging content such as videos, assessments, quizzes, learning paths, and assignments. They do offer an app for both IOS and Android users. They have a wider selection of site themes, and you can maintain a blog on your site.
They offer sales and marketing solutions such as landing pages, launch webinars, and built-in email integration. In addition, they do not charge you a transaction fee. This platform is more expensive with the Basic Plan starting at $149 a month, so it works best for people who want to run an entire business from this platform.
Learnworlds also offers a platform where you have everything you need to create and sell your course online, and they focus on delivering an interactive learning experience. They provide you with an interactive video player, advanced quiz and exam capabilities, social community builder, and copyright protection. You can have a custom mobile app made for your courses through their platform as well. This platform works well for creators who want to create an interactive course experience that encourages a lot of student engagement. Their plans start at $29 a month, which is very affordable.
Podia is another platform where you can create and sell online courses, as well as memberships and e-books. They offer features such as videos, audio, text, PDFs, and more, and they have a well-designed course player. You can also build membership sites where you can create individual posts. This platform does not support graded quizzes or certificates, and you cannot build a full website on it. As a result, it is best suited for people who want to host a membership site or offer webinars. Their Basic plan starts at $39 per month.
LearnDash integrates with WordPress as an online course platform. In fact, it is used by some well-known websites such as Yoast and the University of Michigan. In addition to other features, they offer focus mode that blocks distractions for students. You can run your email drip campaigns easily when you use this platform, and they offer Gradebook technology that gives students an overall grade based on their quizzes and homework scores. They also make it possible to award students with badges and points for course activities. This platform works best for teachers who want a platform similar to those used in colleges and universities. Their Basic plan starts at $159 a year for one license.
How to Get Started with Teachable
It is easy to create your course with Teachable. The first thing that you do is sign up for a plan. You can try it for 14 days for free, so choose the plan that is best for your goals. Once you join, you will be prompted to create a school that represents your brand or website. If you sign up for the Professional or Business plan, you can customize your school by using your own brand and logo.
You can provide students with the opportunity to buy courses individually, or you can offer all of your courses for one fee to join your school. You can choose whichever approach works best for your business plan.
Once you have joined and set up your school, you can create your first course. You should outline your lessons and your modules and create your content including video, audio, slides, and written text. Once you create your content, you can upload it using the drag and drop course builder. You can also import your content using Google Drive, Dropbox, or One Drive.
You can then create your quizzes, checklists, assignments, and award certificates. Once you have done this, your course is complete and ready to be published. Teachable provides web hosting and backs up all of your materials, and you retain ownership of your content.
You should communicate with your students by email. It is important to note that Teachable doesn’t work directly with most email providers or third-party tools, but you can connect it with Zapier or ConvertKit. Teachable does have an inbuilt email service, and they are working on updates so that it will provide you with more options for sending out welcome emails and more.
When you are in Teachable, they allow you to see who has logged into your school, when they logged in, and what lessons they took. You can also pay an additional fee to receive insights such as how many students complete an entire lecture.
Once you have your course online, you can focus on selling your course. Teachable offers a few different sales page templates that are designed for conversions. You can also create a landing page or connect your website domain name to this school and have links that go directly to the Teachable checkout cart.
Teachable also offers you the ability to create discount codes for students as well as coupons and promotions. You can charge one time fees, subscription fees, payment plans, and more.
It is really easy to get your course set up and get started using Teachable. They offer different plans with different features, and you can upgrade or downgrade your plan as needed.
How Do I Create an Online Course?
Once you decide to create an online course, you need to decide what you want your students to learn. Once you know the basic take away, you can build your course. You will create a learning path that guides your student from start to finish. Once you know what you are teaching and what the students will take away from the course, you are ready to put the course together. Here are the steps you will take to create your online course.
1. Start with Your Course Title
The first step to building an online course is to choose your subject and create a title. You can offer courses in academic subjects, sales, cooking, and more. The key is to choose a subject that you have some expertise in, and then make sure that there is a market for it. If you are planning to create an academic course, choose something from your major. Maybe you speak a foreign language fluently, and you can create a course to teach people that language. Whatever you choose, make sure that you know your subject matter.
You need to choose a title that is compelling. It should draw people in to see what your course is all about. Rather than teaching “Spanish 1,” you might call your course “Learn Spanish Through Conversation.” That shows people that they will be speaking Spanish right from the beginning, which could lead them to choose your course over another.
2. Create a Landing Page for Your Course
Once you know what you plan to teach, you need to create a landing page that includes a description of the course. Use graphics to get people’s attention, and use a call to action button to get visitors to sign up for your online course. You should encourage people to save a spot in your course by pre-registering so that you collect their email addresses. You can update them and create excitement for your course this way.
You can share your landing page on social media and newsletters. This will give you valuable information about the demand for your course material. This way, you will have students as soon as your course is live, and you can get feedback from visitors to find out what they want to learn.
3. Make Sure That You Have the Software and Equipment You Need
You need to separate your course from the many courses out there by producing quality content. When your content is high quality, it gives you more credibility. When you produce videos with lighting and a camera on a tripod, it will look more professional. You don’t need to buy professional equipment, but it will benefit you to make sure you have a few basic items to improve the quality of your videos and sound.
- Microphone: You can buy a simple USB microphone so that your audio will sound crisp and clean. There are also affordable microphone accessories, including pop filters, foam balls, shock mounts, and acoustic panels.
- Headphones: A good set of noise canceling headphones will help you when you edit your videos because you will be able to hear anything that distracts from the audio.
- USB Webcam: You can find very affordable webcams that will make the quality of your video better.
- Lighting: You should make sure that you film your videos with the right lighting. You can choose a few studio lights to brighten up your recording.
- Screen Recording Software: There is a good chance that you will want to share your screen, especially if you are demonstrating the steps for how to do something. This software will allow you to do so easily.
- Audio and Video Editing Software: You can edit your videos and audio with good editing software.
4. Start Creating the Content for Your Course
Once you are sure that you have the equipment you need, you can start creating the content for your course. You need to research your topic thoroughly. What can you add to your course that isn’t taught in other courses on your topic? Determine how you can make your course stand out from the competition.
Next, you can write out your course syllabus. This will tell students what they will learn in each lesson. Decide whether you will have a quiz or an interactive activity included in each lesson, and plan what your video content will be. You can have this syllabus available for your students in the course information section so that they know what they will learn.
Now you can develop the content for each lesson. You will want to have a combination of video, written text, audio recordings, slides, and other things so that you can relate to all kinds of learners. Start with your written content, and then create your videos. You should keep them short and to the point so that they hold your students’ interest.
Make sure that you edit your videos, and add a title to each one so that you can include them in the course resource center.
Finally, you will create your assignments and quizzes. You can create PDF files that your students can download. You can also create quizzes, study guides, and learning games that make the course interesting.
5. Create a UVP (Unique Value Proposition)
A unique value proposition is a statement that shows people why they should sign up for your course. This statement will tell people why your course is better than the competition, and it will show them how it will meet their needs.
You should place this statement on your landing page and in all of your marketing materials. You should start with a one-line hook that draws them in and makes them want to find out what you have to offer. Show them the value of your content and make sure they understand what sets you apart from the competition.
6. Market Your Course Online
Now that your course has been created, you need to market it so that you have students. You should start with your social media. You can create a Facebook Business page where you include a link to your course. Be sure to include engaging content, and link your Facebook to Instagram and Twitter. You can run surveys, offer giveaways, and have contests to keep your followers checking your page.
You should also have your own website. This will give you and your course credibility. You can include a blog where you talk about the topics in your course, and use SEO optimization to make sure that you rank high when people search for the topics you cover. You need to build an online presence if you want to successfully market your course. Make sure that you are keeping an email list because you can send out newsletters to your subscribers. This is another way to get your message out there.
How Do I Sell My Online Course?
Once you create your course, you need to find ways to sell it so that you attract students. There are many different ways to promote your course, and this step is as important as creating the content. No matter how amazing your course is, people need to find out about it so that they can take it. When you focus your energy on marketing your course, people will discover your course.
1. Create a Marketing Outline
You should try to visualize your marketing plan on paper. Draw a circle in the center of the paper. This represents your online course. Now, draw lines away from the center circle that lead out to smaller circles. These smaller circles are the sources where you will draw in your students. Start your marketing plan by filling in those outside circles. For example, you can include social media, advertising, email, blog posts, and events. You need to use all of these resources to market your course.
Think about who your audience is and where they would be looking for your course. Although a lot of your marketing will focus on people who are online, you can plan some in-person events as well. Now that you know where you need to market your online course, you should make a plan for each type of promotion.
Social media is an important part of any marketing plan because so many people use it. If you haven’t already, you should create a Facebook Business page for your online course. You can link this page to your Instagram and Twitter accounts, and what you share will simultaneously be posted in all three places.
You should create engaging posts that hold the interest of your followers. Don’t make all of your posts about your course; you can also create contests and surveys that draw engagements, and post about topics that are relevant to your course. Keep your posts interesting so that your followers share them and invite their friends to like your page.
You can also explore other social media such as Pinterest, where you will want to use images that grab the attention of users, or LinkedIn, where you might write a snippet that states the benefits of taking your course.
Some social media platforms allow you to use paid advertising, and they let you narrow down your target audience. They have flexible pricing based on your budget. This can be useful when you want to target people who might be specifically looking for an online course such as yours.
3. Launch an Email Campaign
If you have a mailing list, you will want to use it in your email campaign. You should have a link on your social media pages where you can capture people’s email addresses as well. It is always important to build your email list because this is still a very effective way of marketing your online course. Not only is it more personal, but you are targeting people who have already expressed an interest in your course by giving you their email addresses. You will want to market your course in its different stages. Take a look at the following.
Before You Create the Course
Before you create your course, you can send out an email to let people know what you are planning. You can give a general description, and ask them for feedback. This is an opportunity to get people engaged and let you know what they want to gain from your course. You can get people excited about your course by letting them know that you want to offer information that they are looking for.
The Day You Go Live
As soon as you are ready to take your course live, you should send an email out to all of your subscribers to let them know. A whopping 91% of people say that they check their emails daily, and most people prefer communication through this method.
When you write your email, you should let people know the benefits of taking your course, and make sure that they understand what they will learn from it. You can include acknowledgment for anyone who gave you valuable feedback that led to your content creation. Be sure to end your email with a Call to Action that urges them to download or register for your course.
You should check on the performance of your launch email to see how many people opened it and how many people clicked on your Call to Action. You need to send an email to those who didn’t open the last one, and you should send another email to those who opened the last one but didn’t click on the link.
Devise a plan to get your subscribers to open the email this time. Maybe you need to change the time of day that you send it, or maybe you should change the Subject Line. For those who opened it but didn’t click on the Call to Action button, think about changing the placement of this button. You need to find a way to capture their attention this time to get them closer to signing up for your course.
An email campaign is a powerful marketing tool, so make sure that you put the time in to tweak your message and generate more interest each time you send one out.
4. Start a Podcast
Podcasts are very popular, and they give you an opportunity to show people that you are an expert in your subject matter. Although you should stick to the subject covered in your online course, be careful not to give away content that you are asking people to pay for when they sign up for your course. You can give general information about your topic, but you don’t want your paid students to feel as though they are being cheated if you give the content away free on a podcast. Try to generate interest so that listeners are compelled to sign up for your course.
5. Run Weekly Webinars
While podcasts require you to come up with new content each week, you can repeat the same content in your webinar. You can create a presentation on the broad topic of your course, and touch on the main points you cover in the course. Make sure that you deliver a clear Call to Action so that your viewers go and sign up for your course. You can run ads for your webinar to attract attendees, and then make it easy for anyone who attends to sign up for your course while they are watching.
6. Write Guest Posts on Blogs
Writing guest posts for other blogs is a great way to get free publicity. You provide an interesting post for the blog, and you get exposure to their audience. You should look for a blog that will have readers who are interested in the topic of your online course. Create an engaging post that gives readers a taste of what they will get if they sign up for your full course.
7. Offer a Promotional Discount to Your First Students
You can create a promotional offer to sell your course at a discount to the first certain number of students who sign up. Once you decide how many students you can include, you should market this promotion. Even if you make less money, you generate income right away, and you can get valuable feedback and testimonials from these students.
You can also offer a pre-launch discount. You can allow anyone who signs up during the pre-launch phase to receive a discount. Make sure that you ask for testimonials, and you can include this offer in your initial emails that you send out. Make sure that people know that this offer is limited to a certain number of people. This creates a sense of urgency that encourages people to sign up.
8. Include a Link to Your Course on Your Website or Blog
If you have a website or a blog, and you should, you can create a signup link for your course. You can even add a pop up or a slide in form to make sure that people see it. Your course should be relevant to the rest of the content on the page. If you write blog posts or other content regularly, you can create a post about a topic that is relevant to your course. This creates a greater chance that people will see your link and sign up for your course.
9. Make Use of Paid Online Advertising
If you are new to using paid online advertising, do some research before you jump in. You need to set a budget, and then track the ad’s performance. You should think about the demographics of your target audience and make sure that your paid ads are going to reach those people. It is important to make sure that you include your branding in your ads and keep the design simple so that people see it.
Make sure that you provide opportunities for students who are taking or have completed your course to share it. You can include click-to-tweet links as well as Call to Action buttons. People can also share your emails and your social media posts. You can offer a referral discount on future courses as well. As long as your content is engaging and holds value for those who are taking your course, they will want to share it.
If you speak at conferences or other networking events, be sure to spread the word about your online course. You can have promotional materials with you that include your course, its link, and a snippet that highlights what people stand to learn. You can also set up a text-to-setup app that allows people to sign up to receive email notifications. This gets them on your mailing list, and you can send them emails to encourage them to sign up.
Creating and selling online courses is a great way to earn extra money for teaching others what you know. With many people looking at distance learning for academics, job development, and to learn new skills, this is a great time to impart your skills on others through an online course.
It is much easier today than ever before because learning management systems offer online course platforms that take care of everything from web hosting to payment processing, and Teachable is a platform that is easy to set up and use. They take care of all of the logistics and offer features that allow you to create a robust course full of interactive activities.
When you use a platform such as Teachable, you can offer high-quality courses with a diverse selection of content including videos, audio, written text, slides, and other forms of media. You only need to worry about creating and marketing your course.
Teachable offers a few different plans, and you can upgrade or downgrade at any time according to your needs. All of their plans offer a 14-day free trial, so it is risk free to get started. Try Teachable today and see how easy it is to turn your expertise into an online