15 Best Webinar Software Platforms for Marketers in 2021

Webinars give you an opportunity to teach your audience about your company, your products, and your services. You can inform, sell, and engage with your audience using this type of platform. There are many different platforms available, and they vary in terms of pricing and features. You will want to choose the platform that is most compatible with your goals and your focus, whether that is sales, engaging with your audience, training, or education.

What Is the Best Webinar Software?

The best webinar software will offer features that are compatible with your goals and your focus. If your primary focus is on education and training, you will want a platform with features designed to simplify this task. If your company wants to use this platform to make more sales, the platform should have features that make it easy.

First, you want a webinar tool that allows you to deliver high-quality video. Many of these tools include useful features, including built-in surveys, polls, live-chat, live streaming, and other useful items. You can host online courses, trainings, interviews, and more. It should be an easy video conferencing platform where you can reach a large number of people at the same time, and it should provide an interactive experience that allows for feedback from your viewers and attendees.

What Is Webinar Software?

Webinar software is designed to combine video conferencing with marketing automation. It allows you to record video, share it with your audience, and follow-up without any downtime. An excellent platform will include important features, such as polls, built-in surveys, and live-chat, which allows your attendees to give feedback. It should also have tools such as email marketing software, webinar sequences, and live-streaming so that you can reach and keep your audience’s attention.

Webinar software includes the tools that you can use to create video content that allows for engagement. They can help you to convert viewers into leads, and they create an interactive experience for viewers. The software includes tools such as live chat, polls and surveys, screen sharing, pop-ups, and more to keep your audience engaged and provide your viewers with tools to take action as they watch the webinar.

It is important that the software provides a simple, intuitive, and user-friendly interface that is free of technical issues. You will have better results with a platform that your viewers can easily use. Read on to look at the 15 best webinar platforms on the market today.

WebinarJam

Overview

WebinarJam is an excellent platform for anyone who wants to get started hosting webinars. It is simple and intuitive, and it requires no technical knowledge. You can host webinars for a large audience. It offers all of the tools that you need to put on a successful webinar.

WebinarJam provides you with everything you need to market and host your webinars. You can reach your audience in a number of ways, including streaming to YouTube directly. The interface is user-friendly, and your audience can use the private comments and live chat features.

This platform allows you to stream your live event to hundreds of people, and it is loaded with features for marketing, design, and hosting. It provides you with everything you need to market your webinar, register audience members, host, and follow-up. It is a complete package that makes hosting a webinar as simple as possible.

Features

WebinarJam is loaded with features for marketing, design, and hosting, including the following:

  • Automated recordings
  • Live chat
  • Page builder
  • Flexible scheduling
  • Email and SMS system
  • Active offers
  • Attendee spotlight
  • Polls and surveys
  • Video injections
  • Handouts
  • Drawing board
  • Paid webinars

You can use these features to set up your webinar, market it, and make your event interactive. When you create a new webinar, it takes you through a series of steps in the setup that is easy to follow. You can name your webinar, list your speakers, and assign their roles. You can choose to stream to YouTube or through the Webinar Live platform. You can also choose layouts and color schemes for your Webinar room.

You can add live elements, such as polls, surveys, and product offers to the webinar. You can include videos, slides, and other files to your presentation. This platform gives you all of the tools you need to make an incredible event.

In addition, WebinarJam offers marketing tools. You can create custom landing and registration pages with the page builder feature. If you already have a marketing service that you use, Webinar will integrate with it as well. The WebinarJam software gives you all of the tools you need to design, market, and host your webinar.

Who It’s Best for

WebinarJam is ideal for people who are selling products and services. It provides pop-up calls to action, which makes it easy for the audience to make a purchase, and the live chat feature makes it easy for you to communicate with the audience and answer any questions. It has the latest technology to work on any computer or device, and it is very user-friendly.

WebinarJam works well for companies of all sizes, and it makes the entire process simple so that you can focus on your content and delivery. It offers everything you need in a webinar platform.

Pros:

  • Easy to use
  • Live support 24/7
  • Training videos
  • Quick and easy set up process
  • Customizable landing page templates
  • Pop-up buttons, offers, and countdowns to encourage attendees to take action
  • Private and public messaging during webinar
  • Attendees can ask questions live
  • Webinar is automatically recorded
  • Up to six presenters on one screen
  • Can stream to Facebook or YouTube live
  • Can send recording of webinar to attendees and others

Cons:

  • Not great for enterprise stage companies
  • Some complain of video and sound delay of a few seconds

Pricing:

  • Basic Plan: $499/year: You get up to 500 participants in each webinar, up to three presenters, and support 24/7.
  • Professional Plan: $699/year: You get up to 1,000 participants in each webinar, up to four presenters, and 24/7 support.
  • Premium Plan: $999/year: You can have an audience of up to 5,000 per webinar and up to six speakers. You still get 24/7 support. This plan is ideal for businesses that rely on webinars for marketing.

EverWebinar

Overview

Everwebinar is known for being the most powerful automated webinar platform. It is widely popular, and it is built with direct integration to WebinarJam. It is a great solution for automated webinars, with a focus on rebroadcasting and making webinars available to consumers.

Features:

  • You can switch between WebinarJam and Everwebinar with one click
  • You can convert your past events into evergreen events
  • It has an advanced scheduling system that helps block out available dates
  • It has real time performance stats
  • It can auto detect time zones all over the world
  • It has unlimited free hosting through cloud-based servers
  • Webinars that begin upon registration

Who It’s Best for

This platform is best for companies that have offers and want to make it evergreen. Any company that uses an evergreen funnel and wants a tool to host an evergreen video will benefit from this platform. After you record your webinar, it can replay whenever you need it to. It works well for the following people:

  • Bloggers
  • B2B companies
  • Educators
  • Ecommerce products
  • Professional services
  • SaaS Software companies
  • Human resources and managers

Pros:

  • It has a smart webinar bot that will show your offers when you want them shown
  • Customized scheduling
  • It provides great statistics
  • Automated live chat
  • You can fake attendee numbers
  • It includes a how-to guide for producing most effective evergreen webinars
  • It offers three types of webinars, including live, hybrid, and automated
  • Hybrid webinar option has pre-recorded video with live chat
  • Allows attendees to ask a question that is sent to your email
  • Simple to use and can switch between WebinarJam and EverWebinar in one click

Cons:

  • Some claim issues with streaming on mobile

Pricing:

  • This platform costs $41 a month, and it is billed annually.

Demio

Overview

Demio is a great video conferencing tool, and it is very easy to record your webinar in the cloud automatically. When you sign into your dashboard, the user interface is clean and simple to understand. You can choose to create a live or an automatic webinar. Once you name the event, you can schedule the event.

Demio offers three landing page styles, which are essentially the same with different colors. It is quick and easy to customize. You can also use your own landing pages.

Demio offers live chat, polls, handouts, and calls to action that you can share with your audience. However, your audience can control whether they see them or downsize them. It offers public chat and private chat, and it automatically records your webinar and makes a replay available. However, the replay will not include polls, handouts, and other calls to action.

Demio offers real-time HD streaming, and the platform is designed well. It offers many standard features, including advanced webinar setup, chat and email support 24/7, storage for 100 webinar recordings, unlimited webinars, and more.

Features:

  • Automatically records webinars in the cloud that can be accessed any time
  • Built-in analytics
  • Live chat, screen sharing, Q&A
  • Allows for multiple hosts
  • Social media promotion
  • Excellent and extensive automation
  • Powerful tracking capabilities
  • You can integrate it with any marketing tool
  • Videos can be accessed and downloaded by any user
  • Customization

Who It’s Best for

Demio is best for SaaS companies that want to scale their marketing and educate their customers through a live video platform. It is ideal for generating leads, activating users, increasing trial conversions, and educating customers.

Pros:

  • Well designed, intuitive user interface
  • Excellent polling and call to action features
  • Automated webinars with flexible scheduling
  • No software to download because it is 100% browser based
  • You can offer files for downloading

Cons:

  • Expensive for some companies

Pricing:

  • Starter Plan: $49/month: up to 50 attendees. It is perfect for small businesses and entrepreneurs who are just getting started with webinars.
  • Growth Plan: $99/month: up to 150 attendees. Most popular package offering more tools, automated events, and custom branding.
  • Business Plan: $234/month: 500 attendees. Great for growing companies that need room for a larger audience. Offers team access and dedicated support.

WebinarNinja

Overview

WebinarNinja is an excellent platform for businesses that offer training and coaching. It is widely used by many brands because it is easy to use, and you can create your webinar in less than a minute. They offer four different types of webinars, including live webinars, automated webinars, a series of webinars, and hybrid webinars that include live and recorded videos.

They offer free training and guides, as well as customer service to make sure that you can easily set up your webinar. This platform has all of the features you need to make your webinar a success. You can use the chat for questions and answers, and you can use polls and offers during your webinar. In addition, you can use screen sharing. You can insert pre-recorded videos and presentation slides into your webinar.

You are able to make as many webinars as you desire, both free and paid. Webinar Ninja easily integrates with CRM software, and viewers can subscribe to any host on WebinarNinja. You can also add your webinars to the WebinarNinja database, and anyone can search for it there. They offer stats and analytics to help you understand your webinar’s performance, including conversions, attendance, and retention rates.

Features:

  • Four different webinar formats, including live, automated, hybrid, and series
  • Fast live chat
  • On-demand webinars
  • Custom registration landing pages with high conversion rates
  • Integration with thousands of apps with Zapier
  • Screen sharing
  • You can run polls before, during, and after your webinar
  • Automated emails and drip campaigns
  • Excellent stats and analytics

Who’s it Best for?

WebinarNinja is ideal for training and coaching, and it is easy to use. You can use four different formats to create webinars, and it is loaded with features. It allows you to make webinars quickly, and you can get a free 14-day trial to get started.

Pros:

  • Excellent features
  • Easy to use
  • Free training, guides, and customer support
  • Get started quickly
  • Stats and analytics
  • Great for conversions

Cons:

  • Some say video resolution is low

Pricing:

  • Starter Plan: $39/month: Includes 100 live webinar attendees, unlimited recorded webinar attendees, both live and automated webinars
  • Pro Plan: $79/month: Includes 300 live webinar attendees, unlimited recorded webinar attendees, live webinars, automated webinars, webinar series and summits, Facebook ad tracking.
  • Plus Plan: $129/month: Includes 500 live webinar attendees, unlimited recorded webinar attendees, live webinars, automated webinars, webinar series and summits, Facebook ad tracking, and hybrid webinars.
  • Power Plan: $199/month: Includes 1,000 live webinar attendees, unlimited recorded webinar attendees, live webinars, automated webinars, webinar series and summits, Facebook ad tracking, and hybrid webinars.

LiveWebinar

Overview

LiveWebinar is cloud-based, and it works on all devices and all browsers. There are no necessary downloads or plugins, which makes it easy to use no matter where you are. This platform is loaded with features, including whiteboards, polls, screen sharing, breakout rooms, live broadcast to social media, and more, which allows you to create the webinar that is right for your company.

You can invite participants through a link, share content, and assign tasks to your team. In addition, this platform integrates with many different marketing automation tools, including MailChimp, Campaign Monitor, Constant Contact, Active Campaign, Microsoft Office 365, Moodle, Sales Manago, Freshmail, and more. It offers email support, and it has excellent security features.

Features:

  • Screen share
  • Live stream to Facebook, YouTube, Vimeo, and Periscope
  • Cloud storage
  • Polls and surveys
  • Chat
  • Call to action
  • Whiteboard
  • Breakout rooms
  • Record live sessions
  • Many different integrations

Who’s it Best for?

LiveWebinar is an excellent platform for staff meetings, interviews, and education. It has excellent security for anyone who is concerned about keeping their data safe and secure. It offers excellent integration and a huge number of features to make your webinars as productive as you need them to be.

Pros:

  • Excellent security and data privacy with passwords, waiting rooms, and double encryption
  • Platform is GDPR, RODO, and Privacy Shield Compliant
  • Full customization in white label plan, along with branding features including your logo and colors in rooms
  • Easy to use
  • Works on all browsers and devices
  • No downloads or installation needed
  • Ability to create in-depth reports
  • Can establish rooms to hold meetings

Cons:

  • No landing page in regular plan
  • No payment processor built in
  • Screen sharing unavailable for safari users

Pricing:

  • Free 14-day trial: up to five attendees, two hours of recordings, screen sharing, tests, polls, surveys, marketing automation
  • Pro Plan: $11.99/month: up to 100 attendees, six hours of recordings, sub-accounts, YouTube and Vimeo player, chat translation
  • Business Plan: $95.20/month: up to 500 attendees, eight hours of recordings, participant tracking, full HD recordings, Ads banner
  • Custom Plan: cost depends on number of participants: up to 1,000 attendees, customized features and add-ons, live streaming services, individual options

ClickMeeting

Overview

ClickMeeting has an incredibly user-friendly interface, which is why it is one of the most popular webinar platforms. It is intuitive and well-integrated, and it has options for both webinars and automated webinars that are pre-recorded. They provide guidance so that setting up your first webinar is simple. You do not need any technical knowledge or previous experience. In addition, you will have tools to show you analytics on past webinars and your audiences.

You can assign webinar tasks to different people on your team with the subaccounts feature, and you can create waiting rooms, branded webinars, and custom invites. In addition, you can record your webinars, download them, and share them with anyone. You can create presentations using an interactive whiteboard, videos, and live chat. This is a great tool with a lot of features.

Features:

  • Subaccounts
  • Polls and surveys
  • Whiteboard
  • Paid webinars
  • Custom branding
  • Automated webinars
  • Customizable calls to action
  • Recording
  • Great analytics
  • Easy to download and share

Who’s it Best for?

ClickMeeting is an excellent platform for anyone who does webinar marketing. It offers a lot of unique features, and it does everything you need it to do. You will have analytics to track your performance, and you can download and share any recordings.

Pros:

  • Easy to use
  • Free trial
  • Loaded with features
  • Excellent webinars

Cons:

  • Expensive
  • Limited video participants

Pricing:

  • Free trial 30 days: up to 25 attendees
  • Live Plan: $25/month: online business meetings and live webinars
  • Automated Plan: $40/month: online business meetings, live webinars, and automation webinar cycles
  • Enterprise Plan: Custom pricing

Livestorm

Overview

Livestorm provides excellent video that can be accessed from any device, including mobile. The platform runs on any browser, and there are no restrictions on the size of your webinar. You can choose live, on-demand, or automated webinars. You have marketing features including email logistics, which makes it easy to send out emails. This platform is also secure and GDPR compliant.

This platform offers features such as polling, Q&A, and up-votes, and it is easy for people to join your webinars. They can join by clicking a link as long as they have an Internet connection. This tool is great for product demos, customer education, or training. It is easy to use and loaded with features.

Features:

  • Easy to set up and has webinar theme choices built in
  • Interactive chats, polls, Q&A, and more
  • Excellent for product demos
  • Multi-language customer support
  • Free plan with essential features
  • Can export data such as CSV or XLS
  • Screen sharing, one-click invites, and more
  • Detailed attendance analytics, replay analytics, source tracking, participation report
  • Integrates more than 1,000 apps with Zapier
  • Unlimited recording storage
  • Integrate and analyze webinars and video meetings

Who’s it Best for?

Livestorm is great for product demos, customer education, and trainings. It has many great features that provide you with feedback on your audience, and there is marketing built in. It integrates with numerous apps, and it is easy to use.

Pros:

  • Easy to use
  • Automation of process
  • No plugins
  • Free plan available
  • Integrates with thousands of apps

Cons:

  • Guest speakers need to use Google Chrome to go on stage

Pricing:

  • Webinar Basic Plan: Free: Includes all features, unlimited webinars, and unlimited moderators. 20 minutes per webinar, 10 attendees, and 10 on-demand registrants.
  • Meet Basic Plan: Free: Includes all features, unlimited webinars, and unlimited moderators. Up to 20 minutes per meeting and 4 participants per meeting.
  • Webinar Premium Plan: $99/month: Includes all features, unlimited webinars, and unlimited moderators. Up to 4 hours per webinar, 200 live attendees, unlimited on-demand registration.
  • Meet Premium Plan: $31/month: Includes all features, unlimited meetings, and unlimited moderators. Up to four hours per meeting and up to 12 participants per meeting.
  • Custom Enterprise Plan: Price depends on options selected.

EasyWebinar

Overview

EasyWebinar offers live and automated webinars, and you can choose up to four simultaneous presenters in a live webinar. You can use this platform for live meetings, group calls, interviews, and more. You can do a live stream or keep your webinar private. It offers HD screen sharing, presentation media, and live chatting. You can also make any attendee a presenter.

Automated webinars are great for generating leads and new customers, and you can make a series from your live webinars. You can reach your audience in their local time zones and stream with the look, feel, and experience of a live event. This platform offers many different features, and it is easy to use and to customize.

Features:

  • Screen sharing, interactive live chat, and HD video
  • Unlimited live viewers using YouTube live integration
  • Integration with tools such as MailChimp, GetResponse, and more
  • Up to 100 attendees in the basic plan
  • Multiple presenters
  • Includes training course
  • Mobile app available
  • Many chat features
  • WordPress integration
  • Analytics built in

Who’s it Best for?

EasyWebinar is ideal for businesses. It includes a multi-presenter option and integration with many email marketing software solutions, shopping carts, and lead generation tools. It is also capable of WordPress integration, and it has a mobile app available.

Pros:

  • Live or on-demand webinars
  • WordPress integration
  • Intuitive and easy to use
  • Many great features including YouTube live integration
  • Excellent live chat feature

Cons:

  • Some customers say it is hard to learn with so many options

Pricing:

  • Standard Plan: $78/month: Includes all standard features, 100 live attendees, unlimited automated webinars with 100 attendees per webinar, unlimited live attendees using YouTube live integration, chat support, and more.
  • Pro Plan: $129/month: All features are included, 500 live attendees, unlimited live attendees using YouTube live integration, unlimited automated webinars with up to 500 simultaneous attendees per webinar, chat support, and more.
  • Enterprise Plan: $499/month: All Pro features plus 2,000 live attendees using Live Engine, unlimited attendees on all automated webinars if you pay annually, otherwise 2,000 simultaneous attendees per webinar, dedicated concierge account representative.

GoToWebinar

Overview

GoToWebinar will take care of everything while you focus on reaching people to attend your webinars. You simply choose the date and time, and the platform will take care of everything else. There are a number of features that make creating your webinar simple, such as built-in templates, email reminders, customizable invites, a registration page with high conversion rates, and more.

This platform also offers features such as automatic webinar recordings, polls, surveys, and integrations with the sister company, GoToMeeting. It is easy to use, intuitive, and offers in depth data on your attendees and your performance. It works well for marketing, training, and internal communications.

Features:

  • Integrations with GoToMeeting
  • Pre-Recorded events
  • Video quality is HD
  • Meeting management
  • Electronic signature
  • Task management
  • Collaboration
  • Surveys, polls, and more
  • Integration with many different tools, including Zapier, Salesforce, and more
  • Automatic recording, which can be shared online
  • 24/7 customer support
  • Robust analytics
  • Source tracking to locate webinar signups

Who’s it Best for?

GoToWebinar is great for large businesses that want to get information out to their customers and find leads to convert. Any business that wants to engage their audience or employees through a presentation can benefit from using this platform.

Pros:

  • Allows you to easily reach a larger audience
  • Easy to use and intuitive
  • Excellent analytics
  • HD video quality
  • Screen sharing

Cons:

  • Sometimes audio and video don’t match up

Pricing:

  • Lite Plan: $49/month: 100 participants
  • Standard Plan: $99/month: 250 participants
  • Pro Plan: $199/month: 500 participants
  • Enterprise Plan: $399/month: 3,000 participants

GetResponse

Overview

GetResponse is a complete marketing solution that is used by businesses of all sizes. It includes a webinar platform as well as marketing tools, such as custom emails, list segmentation features, and auto responders. You can have your webinar tool and your email database all in the same platform. You can schedule webinar campaigns for your subscribers, send them reminders, share the event on social media, and more.

You can also use this platform to collect emails from your subscribers and send out automatic messages and updates to your registrants. It takes only a few minutes to set up your webinar, and you can customize your webinar URL. It has a text chat feature to drive your engagements, and you will have one-click webinar recording. This is a convenient tool for those who want to have everything on the same platform.

Features:

  • One-click webinar recording
  • Has webinar invites and reminder templates with webinar details included
  • You can customize your webinar URL
  • Text chat feature helps to drive engagement
  • Auto responders
  • You can track conversion stats
  • Detailed audience stats
  • YouTube integration to view videos
  • Desktop sharing

Who’s it Best for?

This platform is widely used by businesses of all sizes. It offers a complete webinar marketing solution that is designed to increase your conversions and your engagement rates. If you are looking for one platform that can do everything, this is a great choice.

Pros:

  • Both webinar platform and marketing tool
  • Offers desktop sharing
  • Detailed reports
  • Polls and surveys
  • Integrated whiteboard for notes and drawings
  • RSS or blog to email functionality
  • View videos with YouTube integration
  • In-depth reporting

Cons:

  • No phone support
  • Free trial limits number of subscribers you can message

Pricing:

  • Basic Plan: $15/month: 1,000 list size, email marketing, autoresponders, unlimited landing pages, unlimited automation templates, one sales funnel, unlimited lead funnels, Facebook ads, sell e-products
  • Plus Plan: 1,000 list size, everything in Basic plan, automation builder, webinars with 100 attendees, contact scoring, sales funnels (5), work together (3 users), and webinar funnels (5)
  • Professional Plan: $99/month: 1,000 list size, everything in Plus Plan, and unlimited automation builder, paid webinars, webinars (300 attendees), unlimited sales funnels, unlimited webinar funnels, work together (5 users), on demand webinars
  • Custom Plan: Price depends on features

BigMarker

Overview

BigMarker is considered to be the best video platform for virtual conferences, summits, and webinars. You can live stream and reach as many as 10,000 people at the same time, and you can make the experience interactive with Q&As, forums, polls, and more.

In addition, they do not limit the number of presenters, so you can let anyone present during your event. They also give you marketing tools such as registration landing pages and more. You can use this platform to integrate automated webinars with your CRM software to get your content out to your leads.

BigMarker provides you with powerful tools to move your prospects through your sales funnels, and it easily integrates with many different apps, including MailChimp, Marketo, and more. There is no software to download or install, and it is compatible with any browser and any device.

Features:

  • One-click meetings, Q&A sessions, chats, polls, and other great tools
  • Seven-day free trial
  • Integrates with numerous apps, including Salesforce, Hubspot, and more
  • HD video and screen sharing
  • 15 different landing page options
  • Seminar rooms
  • Stream multiple camera feeds to Facebook and YouTube live
  • Deals in over 135 currencies
  • Comes with SSL and HTTPS encryption for data protection

Who’s it Best for?

This platform is ideal for companies who hold summits and virtual conferences. It is loaded with features to make reaching a large audience easier than before, and it has a number of useful marketing tools. You can integrate it with your CRM software, which helps to convert your leads.

Pros:

  • Easy to use for presenters and attendees
  • Clean interface
  • Excellent video quality
  • Good customer support
  • One stop solution for live, on-demand, and automated webinars

Cons:

  • Some complaints of audio/video being out of sync

Pricing:

  • Starter Plan: $79/month: 100 attendees, 1 host
  • Elite Plan: $159/month: 500 attendees, 2 hosts
  • Summit Plan: $299/month: 1,000 attendees, 4 hosts
  • White Label Plan: contact for pricing: custom

WebinarsOnAir

Overview

WebinarsOnAir has some great features for hosting a webinar, and it is one of the most affordable platforms that you will find. It is easy to use for the host and the attendees. You can set up your own room, and you can choose to have recurring webinars, polls, surveys, and Q&A sessions.

This platform is scalable because it is cloud-based, and you can follow your conversion rate, audience count, and other important information. It allows you to schedule a webinar for as many as 50,000 attendees in a minute, and it offers tracking pixels so you can create targeted audiences.

Features:

  • Cloud-based hosting
  • One-click webinar registration
  • Live question and answer sessions
  • Live chats
  • Registrant email reminders
  • Record your webinars
  • Share your desktop
  • Social media integration
  • Schedule webinar for up to 50,000 attendees
  • Built-in forms

Who’s it Best for?

WebinarsOnAir is ideal for anyone looking for an affordable solution to host webinars. All accounts come with a full set of features, including desktop sharing, recorded webinars, polls, surveys, interactive chat, up to 10 presenters at once, and more.

Pros:

  • Many great features
  • Affordable
  • Easy one click webinar registration
  • Easy to use

Cons:

  • Only 25 attendees with basic plan

Pricing:

  • Basic Plan: $19.97/month: full feature set, unlimited webinars, and 25 attendees
  • Professional Plan: $59.97/month: full feature set, unlimited webinars, and 100 attendees
  • Premium Plan: $99.97/month: full feature set, unlimited webinars, and unlimited attendees

Livestream

Overview

Livestream is a great webinar tool that caters to large organizations and educational institutions. It works best for businesses that already have a relationship with their audiences. There is no limit to the number of people you can have in your audience, and this platform offers unlimited storage. All of your webinars will be recorded and stored in the cloud.

In addition, this platform offers streaming analytics, streaming to Facebook live or YouTube live, engaging Q&A sessions, polls, chat, and lead generation. This platform offers a lot of features and has different packages available.

Features

  • Unlimited attendees
  • Unlimited cloud-based storage
  • You can share links privately
  • Built in analytics
  • Stream to YouTube or Facebook live
  • You can make your events private
  • Excellent customer support

Who’s it Best for?

This platform is best for large organizations and educational institutions. It is more useful for organizations who have an established relationship with their audience rather than those looking to generate leads. There is no limit to your audience or how many recordings you can store in the cloud, but it doesn’t offer as many marketing features.

Pros:

  • Easily stream to Facebook live or YouTube live
  • Unlimited storage
  • Unlimited attendees
  • Great customer support

Cons:

  • Not as many marketing features for generating leads

Pricing:

  • Premium Plan: $75/month
  • Enterprise: Custom pricing

Zoom

Overview

Zoom is widely popular, and it is easy to use, intuitive, and based in the cloud. You get HD video, excellent audio, screen sharing, app sharing, and desktop sharing features. In addition, you can schedule a meeting, and it keeps a copy of the meeting in the cloud if you need it later. It has both private and public chats, and it integrates with Microsoft Outlook and Google Calendar. It is easy to host your webinar on this platform.

Features:

  • HD video and audio
  • Screen sharing, desktop sharing, app sharing
  • Backs up in the cloud
  • Private and public chat
  • Free access for up to 100 participants for 40 minutes
  • Virtual whiteboards
  • Host controls
  • Easy to use

Who’s it Best for?

Zoom is great for education, meetings, trainings, and more. It is so easy to use and everyone can access it. The video and audio are of excellent quality, and there are many tools that help with a presentation. This is a great all around platform.

Pros:

  • Easy to use
  • Excellent quality video and audio
  • Private and public chat
  • Free for up to 100 participants for 40 minutes or less

Cons:

  • No marketing tools built in

Pricing:

  • Free: up to 100 participants for 40 minutes
  • Pro Plan: $14.99/month: 100 participants for 24 hours
  • Business Plan: $19.99/month: 300 participants
  • Enterprise: $19.99/month: plus feature costs: Custom, up to 1,000 participants

Webex

Overview

Webex is a Cisco product, and it offers video conferencing with some great features, including a host room, HD video and audio, and device options. It is set up for customization by the host, so your webinar can be exactly what you need it to be. You can hold meetings, offer both online and offline training, and provide support remotely. It is user friendly, and it is compatible with all devices and browsers. You do not need to download any software because it is based in the cloud.

Features:

  • Host up to 40,000 attendees
  • Cloud based
  • Has a mobile app
  • HD video and audio
  • Q&A sessions, polls, surveys
  • Integrates with marketing tools, such as Salesforce

Who’s it Best for?

This platform works well for anyone who engages in video conferencing and wants to make webinars. You can use it for trainings, meetings, interviews, and more. It is easy for anyone to connect because it offers a mobile app and can be accessed from any device.

Pros:

  • Easy to use
  • Mobile app
  • HD video and audio
  • 40,000 attendees

Cons:

  • Better suited for in-house conferencing

Pricing:

  • Free Plan: Up to 100 participants for 50 minutes
  • Starter Plan: $13.50/month: 100 participants no time limit
  • Plus Plan: $17.95/month: 100 participants and more features
  • Business Plan: $26.95/month: 200 participants and more features

What Are the Benefits of Using Webinar Platforms?

Webinars are widely popular and effective for promoting your brand, your products, and your services online. There are many benefits to using these platforms, including the following:

  • You can promote and explain new products and services.
  • You can sell B2B products to other companies.
  • You can engage with your existing customers.
  • You can acquire new leads.
  • You can engage blog audiences.
  • You can create training videos for your employees.
  • You can sell SaaS products.
  • You can reach a large audience anywhere in the world.
  • Your audience has direct access to the speaker.
  • Your viewers can engage during the webinar through polls, surveys, and answering calls to action.

When you use a webinar, it gives you the opportunity to share content with your customers, employees, and leads. You can automate your marketing, and create an online event.

What Are Some Webinar Best Practices?

It is important to make sure that your Webinar is successful, and you will want to build a strategy that assists in this. You need to plan your webinar, market it effectively, and then give a presentation that keeps your audience interested. Take a look at the following tips for how to make your webinar a success.

Your Strategy

Your strategy begins with your audience. Your Webinar should be a solution for the problem they face. Think about who will be in your audience and what their goals are so that your webinar will be a success.

A number of your viewers are likely to be mobile users, so you should make sure that your webinar platform supports mobile devices. When you insert text, increase the size of the font so that it is easier to view on smaller screens.

You can also plan where you will insert your logo, as this will help promote brand awareness with your viewers. You can also offer your products or services as an add-on to the webinar. Be sure to deliver valuable content and then present your products or services in a place where it fits in with your webinar.

If you feel confident about the value of your content, you can consider offering a paid webinar series. You need to make sure that you have a good following, and you need to have an audience who finds value in your webinar. Offering a paid webinar is a great way to earn extra income, and your audience will be more engaged because they are paying to be there.

Your Plan and Prep Work

Hosting a webinar is definitely an undertaking, and you should hire someone to help you. You can hire an assistant to help make sure that the webinar goes smoothly. This person can help you with planning, promotion, delivery, and orders.

You should choose your topic and stick to it. You will want to show your audience that you are an authority in your field, and provide them with information that is useful. Your topic should be focused and informative to your audience. Narrow it down so that your audience has no trouble walking away feeling as though they have learned something.

You will also want to have a great speaker for your webinar. You can hire a speaker or use someone from your company, but the speaker should have the experience necessary to teach the audience. You want someone who has credibility and authority on the topic.

When you choose the date and time, think of your audience. Consider what time zone they live in and what day and time will allow most of them to attend.

You will need to choose your webinar format. Some of the most popular options are the following:

  • Single Expert Presenter: You will have one expert in the field who gives the presentation.
  • Dual Presenters: Two presenters give their expert tips.
  • Panel: A panel of experts discuss your topic.
  • Q&A Webinar: You can have an expert answer questions posed by your audience.
  • Interview: You can interview an influencer to increase your attendance and build your authority.
  • Product Demonstration: You can show your audience how a product works or give a tutorial.

Once you have determined the format for your webinar, you should do a rehearsal. This will help you find anything that you need to change. Document the webinar process so that you have it as a reference for your next webinar. As you gain experience, you will know what works well and what can be improved. It will make your productions in the future much easier.

Your Technical Requirements

It is very important that you provide a smooth and simple process for your audience. You do not want to have technical problems, or you will lose viewers. You should make sure that you are using a webinar platform that has a simple user-friendly interface and that it is right for your type of webinar.

Make sure that you test your equipment before the webinar. If you do a run through the day before the webinar, you will be able to make sure that all of the features of your webinar are up and working.

Make sure that you don’t have anything that could provide a distraction, such as the ringer on your phone or people barging into the room. You need to be as professional as possible, so make sure that your webinar is free of any of these distractions.

Your Marketing Strategy

It is important to successfully market your webinar so that you have an audience. You will want to create a landing page for your webinar that includes important information such as the topic, information on the speaker or speakers, the date and time of the webinar, and basic information about what the audience will learn.

You can also write a blog post about your webinar and share it on social media or through your email list. Social media is a great tool for promoting your webinar. You can create a hashtag and encourage people to write posts that include the hashtag. Use strategies to get your audience to engage and generate enthusiasm for your webinar.

You should also take advantage of your mailing list. You should send emails out to your subscribers with a link to register for your webinar. Be sure to send reminders and get your subscribers excited for the webinar.

Strategy for Delivering Your Webinar

When you host a webinar, you need to be ready to start on time. You should be professional and being on time shows that you respect your attendees time. Make sure that you are prepared and that you know what you are planning to say. You should grab the attention of your audience right away. Start with a hook, tell your audience what they will learn, and make it sound exciting.

You should have some questions and answers prepared in case your audience is shy or not engaged at the end. Usually, you will have questions from people, but in case you do not, be prepared.

You should have a variety of visuals for your audience. Make sure that your slides are more visual because visuals hold people’s attention. You can also include other forms of media, such as video or animation to demonstrate your point.

You should provide opportunities for engagement throughout your webinar to make sure you don’t lose your audience. You can create polls, surveys, and more, and encourage people to use the live chat.

It is also important to remember that you should be informing your audience and selling your products at the same time. Make sure that your webinar is designed to show the audience why they need what you are offering from beginning to end. If you are selling a vacuum, you want to start by showing the audience why you can’t live without it.

This is the way to keep your audience engaged and interested as they learn more about your product or services. At the end of the webinar, make sure that your audience knows what the next step is. No matter what you are offering, make sure that it is easy for your audience to follow through.

Your Follow-up

After your webinar, you can follow-up with your audience. You can send out a poll or a survey on social media to find out what they thought of your webinar and what topics they want you to cover in the future. You can write a recap of the webinar and send it to your email list. This way people who were unable to make it will have an opportunity to see what they missed.

Make sure that you track your results and make a note of how many people registered, how many people attended, and what the primary source of registrations was. You will also want to note how much of the webinar most people watched. This will help you make changes before the next webinar.

What Are Some Good Ways to Promote the Webinar?

Once you plan your webinar, you need to get it out there for people to sign up. You should make sure that you have a landing page that tells your audience the topic, who the speakers are, the date and time, and what they will learn if they attend. It should be easy to register, and viewers should not have to go to any effort to figure out how to do it.

Upon registration, your site should send your viewer to a thank you page, and you should make sure to tell them that they have reserved a spot. This is a good place to ask them to let you know if they have any questions. You can also provide content for anyone who registers, which will help to keep them enthusiastic about attending. You should follow-up with an email that confirms the registration and reminds them of the time, date, and link to join the webinar.

However, you need to get people to your landing page so that they can start this process. The key is in your marketing. You should start marketing your webinar one or two weeks before the event. You can choose the format for your marketing. People often make a short video clip to promote the webinar, and you can upload it to YouTube to promote it. Once you do this, it is easy to share the link on social media, email, and more.

If you send out a lot of emails, you can include a link to your registration landing page in the email signature. In addition, you can email your mailing list. Start with an invitation, where you let them know that you are hosting a webinar, what it is about, and when it is. Make sure that it is easy for them to click on it and register.

You can send out email reminders. You should have one email that is sent to people who clicked your link but are not registered, and another to people who didn’t click on the link. You can ask for feedback and provide the link again. You can send out a final email the day before the event.

After your webinar, be sure to send out a thank you email. You can recap the webinar and ask attendees to forward the information to anyone who might be interested. You can send a link to those who didn’t register so that they can watch the webinar after the fact.

Another place to promote your webinar is through social media. You can share your YouTube preview on Facebook and Twitter, and you can use Facebook’s paid advertising. If you have a LinkedIn page, share the video there. Know where to reach your target audience, and promote your webinar there.

You can also promote your webinar on your blog. Start by writing a promotional blog article to promote your webinar. You should include the same information that people will find on your landing page. You can include a link to your video on other blog articles that may have readers who are in your target audience.

You might consider having a Hello Bar across the top of your website that encourages people to sign up for your webinar. Another option is to have an exit-intent popup. It will pop up with information on your webinar when someone hovers their mouse over the x to close out or to exit your page. It gives them a chance to sign up before they leave.

In addition, there are webinar listing sites that let you promote your webinar. You can check out webinarbase.com or tellonline.org to promote your webinar for free. If your speaker has a following, try to have them share your webinar on their page as well so that they can help promote it.

Best Webinar Software Conclusion

When you are looking for the best webinar software, you have a lot of great choices. It is important to choose a platform that is easy to use and has the features you need for your business. A few platforms are primarily used for video conferencing purposes and lack marketing features. Each one has something to offer, so it is a matter of finding the one that serves your needs best.

Final Words

When you learn what different webinar platforms have to offer, it is easier to determine which one is best for your business. You need to consider a number of factors in making this decision. You should start by setting your budget, and then compare the features within your budget.

You should determine who your audience is, what size it is, and how you plan to engage them. You will want to know whether your goal is to reach out to your customers and engage them, train your team, or generate new leads. Once you answer those questions, it will be easier to choose the right platform.

We think that WebinarJam is a great option because it is easy to use and cloud-based. You don’t need to download any software, and it comes with basic marketing features. It is easy to get set up and schedule your webinar. It provides great value for webinar hosting.

If you have experience using any of these webinar platforms, please share your experience in the comments below.

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