11 Best Referral Marketing Software Platforms for 2021

Referral marketing is the process of using referrals from your customer base to promote your products and services. You can use software to simplify this process. The conversion rate for referrals is up to 25 times greater than it is for visitors who land on your page without a referral. For this reason, having a referral program is one of the best ways to acquire new customers.

What Is Referral Marketing Software?

When you decide to create a referral program, you are letting your current customers become recruiters for your business. You will pay them for recruiting new customers, and you will benefit by having new customers. This is a great way to make your business grow.

When you use a customer referral program, you will save money. You only pay when a customer actually signs up a new customer or makes a purchase. This is more cost effective than other marketing tools, such as AdWords, where you pay per click. You can also choose how much you pay, which gives you the ability to create a program that rewards your customers and works well with your business.

You need to let your customers know that you have this program, and then you need a process that simplifies keeping track of everything. This is what referral program software is designed to do. The software will keep track of all of the referrals from your customers, and it organizes information such as how many referrals signed up, how much money your customers earned, and when they get paid.

The bottom line is that customers are more willing to send referrals when it is an easy process to understand. Not only that, but when customers can see the entire process in black and white and know when and how much they will be paid, they work hard to send you referrals. You need to choose referral program software that is ideal for your business. Continue reading to learn about the best referral program software on the market today.

What Are the Best Referral Marketing Software Platforms?

The best referral marketing software platforms will organize information for your referral program. It allows you to keep track of who makes referrals, how many referrals sign up, and when your referrers received their rewards. Customers can easily keep track of how many of their friends sign up and what rewards they earn, which makes them more likely to continue referring others to your program.

The best referral marketing software platform will vary for different businesses depending on the size of your business and your specific needs. Below you will see the best 12 platforms, including who they work best for, the pros and cons, and the pricing.



Friendbuy is a referral software platform that helps to automate your customer referrals. It comes with many great features, including the following:

  • Customizable referral campaigns
  • Multiple referral campaigns
  • Track shared activity of each customer
  • Send targeted offers to customers
  • Supports online and offline referrals
  • Offers A/B testing capability for all parts of the referral funnel
  • Anti-fraud dashboard flags suspicious referral activity
  • Third-party integrations with eCommerce, social media platforms, and more

Friendbuy offers customer support, and it stands out because of its customizable referral campaigns. Businesses can make their customers happy and get referrals at the same time when they use this platform.

Who’s it Best for?

Friendbuy is ideal for any eCommerce company that sells directly to customers. It powers referral programs for a lot of well-known companies, including Nestle, Disney, and Walmart. They offer one type of product for mid-size businesses, and they have a package that includes a concierge service for large businesses. It is best for companies that are the right size to work with either the small DIY plan or the large enterprise plan.


  • Free trial
  • Basic customization
  • Offers analytics and reports
  • Easily integrates with eCommerce platforms and services
  • Offers Trigger campaigns
  • Advanced segmentation
  • A/B testing
  • Anti-fraud dashboard


  • Customer support less reliable for DIY plans
  • Limited options for customization
  • Doesn’t support loyalty programs


Friendbuy has three different plans available, including the following:

  • Starter Plan ($249 per month): This plan is recommended for businesses with up to $50k in sales each month. It includes unlimited campaigns, API access, third-party integrations, and email support. It comes with a free trial.
  • Deluxe Plan ($749 per month): This plan is ideal for companies that do up to $100k in sales every month. They offer the same services as the starter plan and additional phone support. In addition, there is more flexibility in the referral programs.
  • Enterprise Plan (Price upon request): This plan is for companies that do more than $100k in sales each month. You get custom white glove service with a dedicated customer success manager and custom email templates and widgets.



ReferralCandy is a cloud-based referral program solution that helps businesses manage customer rewards and promotes referral marketing programs on different digital platforms. You can use this software to track top traffic sources as well as your new sales that come from referrals. The anti-fraud feature allows you to notice suspicious referrals right away so that you can eliminate fraudulent activities.

You get prebuilt templates, and you can send out email blasts and add links to newsletters and more. This platform is easy to use, affordable, and functional. You get simple integration to many eCommerce platforms, and it is a great platform for new businesses.

Who’s it Best for?

ReferralCandy is great for online stores that are just getting started. It integrates with many sites such as Amazon Webstore, Shopify, Magento, and many others. It will help you boost sales, and it is easy to set up and customize. You can customize both the referral plan and the rewards.


  • Very affordable
  • Great for new businesses
  • Easy to set up
  • Great support
  • Easy for customers to spread the word about your store
  • Offers templates for email messages


  • Base plan charges monthly commission
  • Does not support multiple affiliate and referral plans
  • Does not have a lot of extras


This referral platform offers two plans: one for small online stores and another for serious commerce. You can choose from the following:

  • Premium Plan: $49 per month plus commission
  • Enterprise Plan: $3,999 per month. Contact them to customize your plan



Extole is a great platform for the enterprise level because it was designed with that scale in mind. It helps you to use your current customers as a powerful customer acquisition tool. It offers different programs, including the following:

  • Refer-a-friend
  • Friends and family program
  • Influencer and ambassador programs
  • Nominate a friend
  • Drop-a-hint

With targeted engagements, exclusive offers, and a simple reward system, this software helps you to grow your referrals.

Who’s it Best for?

Extole is created with the enterprise level business in mind. It offers a number of solutions that will allow large businesses to improve their customer base through referrals. The platform already works with some well-known brands, and it is expensive. However, if your business has the scale, it is worthwhile.


  • Tracks and rewards friends and advocates easily
  • Easy to set up and use
  • Great reporting with good insights
  • Fraud prevention built in
  • Reliable reward engine
  • Design customization
  • Customer base segmentation
  • A/B testing
  • Customer success team support
  • Burst campaigns


  • No geo-filtering capabilities
  • Made with enterprise scale in mind
  • Expensive
  • Less versatile analytics and reports than other platforms


Extole doesn’t display pricing information. You need to contact them for pricing options.



InviteReferrals offers simple software that can help you design and launch your customer referral program. It tracks your customers’ activity, including shares, clicks, and conversions. You can run giveaways, contests, and referral programs with this software.

This platform is powerful and easy to integrate with many different eCommerce platforms, including Shopify, Magento, WooCommerce, MailChimp, and others. The widgets for this referral program will adapt themselves to whatever platforms you use automatically.

There is a mobile app where customers can invite their friends and then they will receive coupons. It offers good analytics for the referral program, including filters to show shares, clicks, successful referrals, and mobile app installations. You can identify those customers who share your products and services the most.

Who’s it Good for?

This platform is great for small to medium sized businesses, and it has competitive pricing. It allows a variety of options to get your customers involved and engaged in referrals. You can hold contests and provide incentives for goal-based referrals. You can also host giveaways and offer different types of rewards.


  • Good analytic reporting
  • Simple integration with many third-party apps
  • Variety of campaign types and reward plans
  • Optimized for social media
  • Great tools for tracking customer activity
  • Fully customizable
  • Free trial
  • Affordable


  • Not a lot of design options
  • Limited campaign participants


InviteReferrals offer three different plans that are billed annually, including the following:

  • Basic Plan ($79 per month):
    • 1,000 new referrers a month
    • Three campaigns
    • One member has account access
    • Email support
  • Standard Plan ($199 per month):
    • 3,000 new referrers a month
    • Six campaigns
    • Five members have account access
    • Email support
    • Personalized coupon based program
  • Enterprise Plan (Call for Pricing):
    • More referrers and campaigns
    • 10 members have account access
    • Email and skype support
    • Personalized coupon-based program
    • Campaign hand holding
    • Dedicated account manager
    • Custom developments



VYPER is a referral marketing tool that allows you to easily run campaigns that go viral. You can create referral campaigns, reward and loyalty programs, and have giveaways and leaderboards to make it more engaging for your customers. The approach of gamification and incentivization to get people engaged and sharing allows your business to grow quickly.

You can build branded campaigns and choose how you display them, whether in a chat, landing page, or embed form. You can set up a free account to see everything they have to offer.

Who’s it Best for?

This platform is ideal for businesses that want to go viral with their referral plans through games and contests as well as reward system rewards. This is a versatile platform, and it has a free plan to get started. When you see how the platform works for your business, you can choose a paid plan to go viral.


  • Flexible and versatile builder
  • Many different bonus actions
  • Lots of contest options
  • Easy to set up
  • Good social media reach
  • Offers a free plan
  • It uses a point system for milestones, placement winners, and tiers
  • Tracks your lead and purchase referrals


  • With free plan you only get 250 leads
  • 2.0 version is new


Vyper offers the following plans:

  • Free Plan: You can start with Vyper for free
  • Enterprise Plan ($149 per month):
    • Up to 30k leads per month
    • Track up to $30k in revenue per month
    • Use your own domain or subdomain
    • Remove branding
  • Agency Plan ($299 per month):
    • All enterprise plan features
    • Up to 120k leads per month
    • Track up to $120k per month
    • Create 10 subaccounts (clients)



InviteBox offers a referral marketing software platform that allows businesses to make use of a variety of referral programs including sweepstakes and instant rewards. It requires setting rules for the referral program, copying and pasting the widget code into their website, and letting the software track your progress.

This platform offers many different reward programs, including the following:

  • Instant rewards to reward customers as soon as they share your business
  • Goal-based rewards
  • Referral contests
  • Sweepstakes and giveaways

Who’s it Best for?

InviteBox is ideal for businesses that have the ability to offer instant rewards and goal-based rewards. You can run contests, offer sweepstakes, and set up any type of referral program you choose. You copy the widget code into your website, and the software will make it happen.


  • Easy to set up and get going
  • Integrates with WordPress through a WP plugin
  • Affordable
  • Great, fast support
  • Variety of referral program choices
  • Can create instant rewards


  • Not the most creative software for campaigns
  • Widget doesn’t always fit ideally


InviteBox offers the following plans:

  • Startup Plan ($29 per month): 100 monthly campaign participants
  • Small Business Plan ($59 per month): 1,000 monthly campaign participants
  • Unlimited Plan ($199 per month): unlimited monthly campaign participants



Advocately is a platform that uses customer reviews to increase your sales. They do this by automating the process of asking the happiest customers to write reviews. You will gain reviews by email and in print, which will add reviews to Facebook, Google, and other industry-specific review sites that fit your company.

It has a central dashboard where it collects reviews and you can respond from the dashboard through email or on the review site. You can automate positive reviews being posted on social media. They believe that generating these customer reviews is the best way to increase sales. It will allow you to boost your search engine ranking as well.

Who’s it Best for?

This platform is best for a company that is looking to increase brand trust with customer reviews. It is a straightforward way to get reviews from satisfied customers and post them to social media and industry specific sites, which will improve Google credibility and allow you to rank higher in searches.


  • Great for reviews and building brand reputation
  • Straightforward system
  • Easy to respond to reviews
  • Automates posting reviews
  • Increases search rankings


  • Focuses exclusively on customer reviews


Advocately does not list their pricing on the website. Contact them directly for pricing.

Referral Rock


Referral Rock is a referral marketing software platform that helps companies grow through word-of-mouth marketing. It includes a number of different features such as social media, default sharing messages, rewards, and one-click access.

It is easy to create new campaigns and it has email notifications and one-step Google analytics. The features of this platform make it a great tool for businesses that are looking for growth through customer referrals, and it puts the entire process on autopilot.

Who’s it Best for?

This platform is great for any business that is looking to grow its customer base through referrals. It allows you to start new campaigns easily and track them with Google analytics.


  • User-friendly interface
  • One-click call to action button
  • Simple to embed widgets
  • Email templates with automation
  • Great customer support


  • Limited reporting
  • Not a lot of customization


This platform offers the following plans:

  • Starter Plan ($200 per month):
    • 500 members and one program
    • Unlimited referrals
    • Standard rewards
    • Standard branding
    • Standard integrations
    • Dedicated success manager
  • Growth Plan ($400 per month):
    • 5,000 members and three programs
    • Unlimited referrals
    • Advanced rewards
    • Advanced branding
    • Advanced integration
    • Dedicated success manager
  • Established Business Plan ($800 per month):
    • 10,000 members and five programs
    • Unlimited referrals
    • Advanced rewards
    • Premium branding
    • Premium integrations
    • Dedicated success manager



iRefer is a simple platform to use with referral tracking and a rewards process for your company. It helps you to grow your customer base by getting referrals from your best customers. You simply copy and paste one line of code onto your website or you can use their plugin. It is so easy that you do not need a web developer to do it for you. It includes five different styles of forms that you can display on any device in any language.

Who’s it Best for?

This platform works well with WordPress and can be integrated with a WordPress plugin or one line of code. It is an easy platform to use for your customer referrals, and it automates the process.


  • Easy to install without need for web developer
  • Easily integrates with tools you already have
  • Form builder, reward tracking, and other install options
  • Simple to use
  • Affordable


  • Limited ESP integrations
  • Some setup takes a little longer


iRefer has plans starting at $79 per month. Contact them for further pricing details.

Genius Referrals


Genius Referrals offers different templates for companies to choose and customize. It is simple to set up, and companies get their referral program up and running in less than 10 minutes. It integrates with different platforms, and it offers different types of programs with campaigns that can run in different currencies.

Who’s it Best for?

This platform is great for any business that is looking to develop a referral program that is automated and can be up and running in minutes. This software automates referrals based on the campaign you choose, and it is simple to use.


  • Fast setup
  • Easy to use and navigate
  • Easy to customize and very flexible
  • Offers different integrations into existing programs
  • Different options for campaigns
  • Affordable entry plan


  • You need to have basic understanding of code and scripts, but customer support will help
  • Manual fulfillment


Genius Referrals offers the following pricing plans:

  • Bronze Plan ($49 per month): Best for businesses with a single referral plan, small team, and simple integration.
  • Silver Plan ($129 per month): Best for growing businesses with a few referral programs.
  • Gold Plan ($249 per month): Best for businesses with complex referral programs, bonus structures, and integration methods.
  • Platinum Plan (Call for Pricing): They will help you customize the best plan for your business.

Mention Me


Mention Me is a platform that is already used by over 300 brands across the world. It helps with referrals and allows name sharing. They claim that they get 35% more referrals by combining these tactics. In addition, you will get A/B testing and best practice insights from the Client Success Team.

Who’s it Best for?

This platform is great for businesses that are looking to grow their referral plans. It is a powerful platform that offers different options for creating referrals for your company, and it offers a smooth journey to your customers and great insights as well.


  • Extensive reporting dashboard
  • Developers are unnecessary
  • Great insights
  • Smooth customer journey
  • Great support team


  • UX can be restrictive
  • Options can be overwhelming


Mention Me offers pricing based on your business’s needs. Contact the company for pricing.

Best Practices for Successful Referral Marketing

The key to developing a successful referral program is in making sure that your customers know about the program, making it easy for them to participate, and simplifying the process of tracking referrals. Any referral marketing platform software that you use should help with all of these aspects of your referral program. You can also follow certain steps to create a successful program.

Make sure you have a landing page for your referral program

If you create a landing page with your company name and logo, your customers will find it easy to get information on your customer referral program. This page should include how your referral programs work and have a space where people can sign up. In addition, you need to provide an option for your customers to invite friends and family right away. You should give them a unique link that they can send to people later.

Decide how to compensate for referrals

One of the great things about referral marketing is that you can choose how and what to reward people for referrals. You can offer cash rewards, products, or store credits, among other things. Some companies offer Amazon gift cards, which can be sent via email. The important thing is to have a plan in place and be sure to make it clear to your customers so that they know what to expect.

Track people who make referrals on your site

You need to be able to track who signs up for your program. You can create a tracking pixel by adding an HTML code into the header of your website. This allows you to track when someone signs up for your program.

Create action-based emails

You can create your email templates so that they can go out whenever someone takes an action. For example, you will want to have the following prepared:

  • Email for invitees: goes from referrers to their friends
  • Email to confirm referral: goes to referring customer after friends sign up
  • Email to new referral: email stating that a gift is on the way to new referrals who sign up
  • Email for payout: email goes to referrer when payment is sent
  • Add a popup up widget on your website

If you add a popup on your website, it is easy for your customers to click it and make referrals without having to move to another page. Evidence shows that the easier you make it for your customers to invite referrals, the more likely they are to send those emails out.

How Can I Promote My Referral Program?

You might have the best customer referral program in the world, but if none of your customers know about it, it won’t do you a lot of good. The key to making the most out of your customer referral program is to make sure that as many customers as possible know all about it.

You have a built-in set of people who are already familiar with your brand, and they like your products and services because they are using them. The best thing you can do is use strategies to make sure that your customers know about your referral plan, it is easy to join, and the rewards are clear and consistent. You need to promote your referral program to ensure that all of your customers have the opportunity to participate. Continue reading to learn how to promote your referral program.

Have a great email marketing program

Email is one of the best ways to stay in contact with your customers. You can easily personalize your emails and share information about your customer referral program. No matter what you offer your customers for referrals, email is a great way to inform them of everything your plan offers.

Share testimonials and customer reviews

One way to share information about your products and services is to write content about them, but a more powerful way is to share testimonials and customer reviews. People will be more interested when they can read the opinions of a person who has actually used and is happy with what your business has to offer. This gives you social proof that people love your products and services.

Make sharing easy with social share buttons

Another way to invite people to give you referrals is with social share buttons. These buttons connect to social media such as Facebook, Twitter, or email, or they can provide a link for your customers. You can state your policy above these buttons so that people know how they will be rewarded.

Include your referral program on your customer pages

Your customers who regularly order your products and services may log in directly to their account pages. You can include a link on each customer page so that they will easily see it every time they log in. You can add the link to the referral, and make sure to title it “Earn $25” or whatever reward you are offering for referrals.

Place a link in your email signature

Another great spot to promote your referral program is in your email signature. Every time you send an email out, your customers will see your link to the referral program, and they can click on it to share your company with their friends and family.

Include your referral program on your home page

It is so important that everyone who comes to your website is aware of your referral program, and posting it on your home page will ensure that everyone has a chance to see it. You could place it on a banner or create a popup window. Give out the basic information, including the reward you offer, and make it easy for people to click and share.

Include your referral in your blog posts as a call to action

It is pretty common for most businesses to maintain a blog, and this is a great location to include information on your referral program. You can add a call to action in your top posts, and anyone who visits your blog will see that they can earn rewards for referring their friends.

Email people who have already made referrals

It is important to know who has successfully made referrals in the past. You can send them an email and offer new rewards if they send you another referral. People who have already made referrals are likely to try it again, so this is a great strategy.

Look for brand ambassadors to promote your products and services

Becoming an influencer is appealing to many people today, and you never know what platforms your customers use. You can search for a brand ambassador who is willing to promote your brand in any way they choose. You can offer rewards as well as special attention such as being featured in advertising campaigns, and give them freebies and training as well. This is a great way to generate interest in your referral program.

Make sure you have a landing page for referrals

You need to have a dedicated landing page for your referral program, where your customers can find everything they need to know in one location. You should state how the program works, what the rewards are, and anything else that is important. Make sure that you have links that your customers can share from this page, as well as a unique code that can be generated for them. They can save this code and send it out at any time.

Use social media ads to attract new referral participants

Social media platforms offer ad campaigns that are affordable and allow you to target certain demographics. One of the great things about social media ads is that you can often set your budget, and they will tell you how many people you can reach. Choose your audience based on age, location, gender, and other characteristics, and you will be able to extend your reach.

Include video in your promotions

The majority of people today prefer video over written content, so you can create a video about your referral program. If you have videos about your products or services, you can include your referral program as well. You can even create a video that is specifically for people who are interested in your referral program. Just include all of the details, and embed a link to sign up.

Include promotions in messages that follow purchases

When customers make a purchase, they are usually excited about your brand. You can take this opportunity to let them know about your referral program. They may feel extra motivation to make a referral so that they can get additional products or services right away. You can include this information as a way of thanking your customer for making a purchase.

Use software referral platforms to automate your referral service

A software referral platform will make it very easy to promote your referral program. It is completely automated, and it will send out emails and keep track of activity related to your referral program. It can provide valuable information on which customers have given you referrals and how much they have earned. This is an extremely useful tool for promoting your referral program.


Customer referral marketing software can help you to grow your customer referrals, and in turn, you will grow your customer base. No matter what size your business is, there is a great program for you. You can choose a referral software platform that focuses on customer reviews, or one that makes it easy for customers to refer your business. Some platforms offer games, sweepstakes, and contests, while others focus on rewards. Choose the program that is best for you, and share your experience in the comments below.

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